We created a series of fake reality shows that proved a point about the state of television,
and reminded everyone that PBS was the last bastion of quality, educational programming.
The campaign got picked up by all the press and struck a chord with the public hitting #1 on Reddit
on two separate occasions, in two separate years. I was even interviewed on CNN about the work, which was cool.
And weird.
AWARDS: The One Show Finalist, Television
PRESS: CNN, NBC, ABC, FOX, The New York Times, The Today Show, Fast Company, Buzzfeed, New York Magazine,
Entertainment Weekly, Forbes, E! Channel, The Young Turks, Uproxx, etc.
FILM
OOH SERIES
CASE STUDY
