This ad campaign leveraged a grey-area in media regulations to shine a light on horrific acts of gender violence.
Acts that are so graphic, they are legally prohibited from public display, which only sets the stage to reveal the most shocking fact —
that these acts of rape, genital mutilation and violence, are perfectly legal to do in dozens of countries around the world.
AWARDS: The One Show I Sustainable Development Pencil, Silver Pencil I OOH Design, 5X Merits
Cannes Lions Bronze I Media, Shortlist X 2 I Print & Media
PRESS: FastCompany, Muse, Adage’s Top 5