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UN WOMEN I The UNseen Story

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 This ad campaign leveraged a grey-area in media regulations to shine a light on horrific acts of gender violence.

Acts that are so graphic, they are legally prohibited from public display, which only sets the stage to reveal the most shocking fact —

that these acts of rape, genital mutilation and violence, are perfectly legal to do in dozens of countries around the world.

AWARDS: The One Show I Sustainable Development Pencil, Silver Pencil I OOH Design, 5X Merits

Cannes Lions Bronze I Media, Shortlist X 2 I Print & Media

PRESS: FastCompany, Muse, Adage’s Top 5


CASE STUDY


OOH, PRINT, DIGITAL

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ECD: Chris Rowson

GCD: Richard Singer & Zack Menna

Writers: Patrick Regan & MK Holladay

Art Directors: Emeline Earman, João Paz & Jess Bass

Animator & Motion: Jorge Noujaim

Studio: Nick Minieri